Privacy Policy
elythricgroup Financial Management Platform
Last Updated: January 15, 2025
At elythricgroup, we take your privacy seriously. This comprehensive privacy policy explains how we collect, use, protect, and manage your personal information when you use our small business financial management platform.
Information We Collect
Personal Information
We collect information that you provide directly to us when creating an account, using our services, or communicating with our team. This includes your name, email address, phone number, business information, and financial data necessary for our platform to function effectively.
- Contact information including name, email, phone number, and business address
- Account credentials and authentication information
- Business details such as company name, industry, and business size
- Financial information including transaction data, account balances, and payment history
- Communication records including support tickets and correspondence
Automatically Collected Information
When you use our platform, we automatically collect certain information about your device and how you interact with our services. This helps us improve our platform and provide better user experiences.
Information Type | Purpose | Retention Period |
---|---|---|
Device Information | Platform optimization and security | 2 years |
Usage Analytics | Feature improvement and user experience | 3 years |
Log Files | Technical support and security monitoring | 1 year |
Cookie Data | Session management and preferences | 1 year |
How We Use Your Information
We use your information to provide, maintain, and improve our financial management services. Our primary focus is delivering valuable tools that help South African small businesses manage their finances more effectively.
- Processing your transactions and maintaining accurate financial records
- Providing customer support and responding to your inquiries
- Sending important updates about your account and our services
- Analyzing usage patterns to improve our platform functionality
- Ensuring platform security and preventing fraudulent activities
- Complying with legal and regulatory requirements
- Developing new features and services based on user needs
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in specific circumstances outlined below, always with appropriate safeguards and only when necessary for legitimate business purposes.
Service Providers
We work with trusted third-party service providers who assist us in operating our platform, conducting business, and serving our users. These partners are contractually bound to maintain the confidentiality of your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information when required by law, regulation, or legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others. This includes cooperating with law enforcement agencies and regulatory bodies when legally required.
Your Privacy Rights
You have several rights regarding your personal information. We respect these rights and provide easy ways for you to exercise them through our platform or by contacting our support team.
Access Your Data
Request a copy of all personal information we hold about you, including how we've used it and who we've shared it with.
Correct Information
Update or correct any inaccurate or incomplete personal information in your account at any time.
Delete Your Data
Request deletion of your personal information, subject to legal retention requirements and legitimate business needs.
Limit Processing
Request restrictions on how we process your information in certain circumstances while maintaining essential services.
Data Portability
Receive your personal information in a structured, commonly used format that you can transfer to another service.
Withdraw Consent
Withdraw your consent for data processing activities that require consent, without affecting prior processing.
Data Security and Protection
We implement comprehensive security measures to protect your personal and financial information. Our security framework includes technical, administrative, and physical safeguards designed to prevent unauthorized access, disclosure, or misuse of your data.
- Advanced encryption protocols for data transmission and storage
- Multi-factor authentication for account access
- Regular security audits and vulnerability assessments
- Strict access controls limiting employee access to necessary information only
- Continuous monitoring for suspicious activities and potential threats
- Regular backup procedures to ensure data availability and integrity
Data Retention and Deletion
We retain your personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Different types of information have different retention periods based on their purpose and legal requirements.
Retention Periods
- Account information: Retained while your account is active plus 7 years after closure
- Financial transaction data: Retained for 7 years as required by South African law
- Communication records: Retained for 3 years for customer service purposes
- Marketing preferences: Retained until you withdraw consent or 2 years of inactivity
- Legal compliance data: Retained as required by applicable laws and regulations
Deletion Process
When you request deletion of your account or when retention periods expire, we securely delete your information using industry-standard data destruction methods. Some information may be retained in anonymized form for analytical purposes or as required by law.
International Data Transfers
While we primarily operate within South Africa, some of our service providers may be located in other countries. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your data according to South African privacy laws and international standards.
Cookies and Similar Technologies
We use cookies and similar technologies to enhance your experience on our platform, remember your preferences, and analyze how our services are used. You can control cookie settings through your browser, though disabling certain cookies may affect platform functionality.
Children's Privacy
Our services are designed for business use and are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and sending notice to your registered email address when required by law.
We encourage you to review this privacy policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.
Contact Information
If you have questions about this privacy policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us using the information below. We're committed to addressing your privacy concerns promptly and thoroughly.
Privacy Officer
New Redruth, Alberton, 1459
South Africa
Phone: +27 79 528 9800
Email: info@elythricgroup.com
Privacy Email: privacy@elythricgroup.com